Flooring Professional Magazine is your reliable partner in the flooring market in Russia
The flooring market in Russia continues its rapid development. New products, both commercial and residential, are regularly launched in the market. Retailers note permanently growing demand for the floor tile, wooden floors, carpet, laminate and natural stone as well as for the professional flooring installation and maintenance services. Meeting the needs of the professional community, Impress Media Publishing House in 2006 presented to the specialists the Flooring Professional Magazine, a periodical about floors and flooring.
Flooring Professional Magazine is a magazine for the professionals of the floor and flooring market: dealers, architects, interior designers, constructors, contractors and developers.
Flooring Professional Magazine means opportunity to keep the track of the latest events; it means up-to-date marketing information about the situation in the national flooring market, about new trends, products, technologies; it means expert opinions and master classes, advice on the organization of sales and ready-made design projects.
Flooring Professional Magazine covers the largest professional audience; it has one of the largest circulations among B2B titles oriented on the flooring market in Russia. The schedule of its issues corresponds to the periods when main exhibitions and events related with construction, design and flooring take place.
Flooring Professional Magazine is an efficient tool capable to increase and extend your business.
Flooring Professional Magazine readership
Our audience comprises decision-making people. 80% of our readers are responsible for purchase of various categories of flooring and accessories, consult customers on the selection of this or that type of flooring in accordance with its parameters and design.
Flooring Professional Magazine is read by:
45% Managers and specialists of retail, wholesale, dealer and contractor companies
20% Architects, designers and developers
10% Personnel and trainees of training centers of leading Russian and international companies
10% Managers and specialists of service companies
10% Managers and specialists of manufacturing companies
3% Officers of state construction departments
2% Real estate owners and managers
Distribution of Flooring Professional Magazine
Flooring Professional Magazine is distributed in:
25% Contractor, distributor companies and suppliers of construction materials
20% Architect and design bureau
13% Associations, training centers
12% Exhibitions and other specialized events
7% Managing companies, network operators
6% Construction departments, federal and regional representatives of governmental bodies and authorities
5% Developer companies
5% Cleaning companies
3% Manufacturers
2% Suppliers of special equipment and tools
1% Retail companies
1% Flooring boutiques
Editorial plan of Flooring Professional Magazine for 2009
Date of
issue | Summary | Covered types
of products | Bonus
distribution |
¹ 1,
February 7 | - Green flooring – what is it? - Results of Flooring Russia 2007 - How to calculate the cost of flooring - Review of the solid board market - Installation of radiant floors | Laminate, linoleum, tile, carpet, wood, mud-proof flooring, dry mixes, accessories | - International Construction Showroom
- National Construction Materials
- Realterra
- Caflex
- FidExpo |
¹2
March 24 | - MosBuild Special
- Trends of 2008
- Modern systems of wood floor fixation
- Special software for the flooring market
- New products in the laminate market | Laminate, linoleum, tile, carpet, wood, mud-proof flooring, dry mixes, accessories, equipment, industrial flooring | - MosBuild
- Realtex
- Mall
- ArchMoscow
- Euroexpomebel
- City of the XXI Century |
¹3
June 5 | - Review of the sport flooring market
- Specifics of work with designers
- Handling of customer complaints
- New products in the market
of ceramic tile | Laminate, linoleum, tile, carpet, wood, mud-proof flooring, dry mixes, accessories, equipment, industrial flooring, sport flooring | |
¹4
August 6 | - Annual Buying Guide
Manufacturers, products, training centers and institutes, distributors, architect and design bureaus – complete guide for the whole flooring industry in Russia | Absolutely all types and categories of flooring and accessories | - BalticBuild
- PIR |
¹5
October 7 | - New products on the market
of rubber flooring
- How to find and to retain
a highly qualified employee
- Modern design of parquet floors
- Ways to present goods in shops (displays, showrooms) | Industrial floorings and equipment for them, carpet, laminate, tile, rubber flooring, wooden floors | - Hi-Tech House
- ExpoClean
- Flooring Russia |
¹6
December 5 | - Review of the flooring market
in Russia in 2008
- New products in the market
of wood flooring
- Forecasts for 2009 | Laminate, linoleum, tile, carpet, wood, mud-proof flooring, dry mixes, accessories, equipment, industrial flooring, adhesives | - MREF
- Domotex |
It is far from being the complete list of topics to be discussed in FPM.
Each issue covers news, market reviews, company profiles, design and style, recommendations on installation, specifics of flooring sale, cleaning and many other subjects.
Schedule of special issues
1. MosBuild Issue, April 2008
2. Annual Buying Guide & Trade Directory, August 2008
3. Flooring Russia Issue, October 2008
Results of FPM Excellent Flooring Awards 2008
On April, 3rd, 2008 within the limits of MosBuild, international building exhibition, took place presentation of prizes and certificates to winners of FPM Excellent Flooring Awards 2008, founded by Flooring Professional Magazine and ITE (MosBuild).
FPM Excellent Flooring Awards 2008 – unique event in all Russian market of floor coverings. This year many companyes from the different countries of the world have exposed on competition more than 80 products in 5 nominations: «Hardwood floors»; «Resilient Roll PVC-Coverings»; «Ceramic tile and Ceramic granite»; «Rubber and Dustcontrol Coverings»; «Laminate floors».
Photos of the floor coverings, exposed on competition, the highly professional jury estimated. The jury consisted of three commissions: «Wholesale companies»; «Retail companies»; «Designers-architects».
Comission «Wholesale companies»: Laverna; Kontractstroy; Bamard; Opus; Nikpa.
Comission «Retail companies»: Parquett Hall; Starik Hottabych; Vertikal 98; Topay po horoshemy; Krassula.
Comission «Designers-architects»: Architekturnaya masterskaya Okinshevichey; Bureau architektora Vorontsova; Swanke Hayden Connell Arctitects.
Voting passed On-Line. Judges have got access to page, on which photos of products have been located, the brief description and fields for exhibiting estimations. All floor coverings were estimated on three parameters: «Up-to-date design/style»; «Selection of color»; «General impression from a product». First two parameters were estimated on a 5-mark scale, last on 10-mark. The winner was defined by summation of all estimations from each judge.
The winnwrs of FPM Excellent Flooring Awards 2008 are:
1. Hardwood floors
Collection Lucidi, decor Gilded silver, Friulparchet
2. Ceramic tile and Ceramic granite
Collection Mozaic, ENiTo Flooring Pte Ltd
3. Laminate floors
Collection Woodstock, decor Tobacco Sherwood Oak, Tarkett
4. Rubber and Dustcontrol Coverings
Collection Nomad, 3M Russia
5. Resilient Roll PVC-Coverings
Collection iQ Melodia, Tarkett
Roman Khaburgaev, Editor in Chief, Flooring Professional Magazine
Rates for advertisements
All prices are given in Euro according to the RF Central Bank rates at the payment date, VAT 18% not inclusive
VIP-positions
All prices are given in Euro according to the RF Central Bank rates at the payment date, VAT 18% not inclusive
Advertising:
Regarding all issues related with advertising, please, contact Tatyana Martynova, phone: (495) 926-73-40, E-mail: t.martynova@impressmedia.ru
Advertising on the web, sponsorship:
For all information about rates and presentation of advertising on the site flooringmagazine.ru, please, contact the editor’s office of Flooring Professional Magazine by phone (495) 926-73-40 or by info@flooringmagazine.ru
Advertising specifications
Requirements to the layout
1. Advertising layouts are only accepted in EPS (Adobe Illustrator, version up to 8.0) or TIF formats. EPS format with fonts converted to curves and graphic inserted in the file (in CMYK model) is the most preferable. In some cases, upon preliminary agreement, it is possible to submit layouts composed in Quark Xpress 4.11 or 5.0 for PC or in InDesign, version up to 3.0 inclusively.
2. When making page-size layouts (trim size) it is necessary to take into account the following:
• All design elements (text, illustrations, logos) should be placed at least 5 mm from the edge of the layout. Thin frames at the very edge of the layout are not acceptable.
• The background and the elements adjacent to the edge of the page should overlay the edge of the layout by 5 mm. * + 5 mm from each side for the bleed page
3. When proofreading the layout, please, pay special attention to such details as correct address, telephone numbers and any other contact information.. The company is not responsible for any mistakes or inaccuracies in the layouts approved by the advertiser in written form.
Contact information
Flooring Professional Magazine/«Floor and Floor Coverings. Professional Magazine» founded and published by Impress Media Marketing.
General Manager and Publisher: Annette Wassenaar
Co-publisher: David Tzor
Editor-in-Chief: Roman Khaburgaev
Head of Special Projects and CRE Sales and Development Department: Tatyana Martinova
Sales Manager: Nadejda Ivanova
Head of Free Distribution: Sergey Nikeenkov
Hotline for Subscribers: (495) 926-73-40 or subscription@impressmedia.ru
Address of Editorial and Publisher: 115191, Moscow, Russia, 4th Roschinsky Proezd 20, bldg. 5
Telephone: (495) 926-73-40
Fax: (495) 926-72-15
E-mail: info@flooringmagazine.ru
www.flooringmagazine.ru
